Our NuGrowth Solutions team has much to be proud of this year, from the many sales team members we’ve coached to the dozens of businesses we’ve helped get their development strategies on track. One of the things we’re most proud of is the ways we’ve helped our team grow by coming together to give back to our community.
From the Sales Experts at NuGrowth Solutions
The new year is here, bringing with it resolutions to make this year the best one yet. Your business can harness this feeling of a fresh start, revamping your business development strategy for a strong start to the new year. To get off on the right foot, here are some of our best posts from last year to help you tackle your most-in-need business development area.
The holidays are here, and for businesses, the end of the year means more than trimming the tree and doing your holiday shopping. It’s also the time for business development end of year tasks, getting your organization in order before the clock strikes midnight on December 31st.
As we near the end of the year, it’s time to make resolutions to do better next year. One way your business can improve is through a fresh, new business development plan, starting with how you gather, store, and use data.
When it comes to inside sales, veterans and newcomers alike struggle with the same thing: prospect outreach. Outreach is the critical connection between a lead in a pipeline and a new customer. We’ve got the insides sales solution to help you make that connection: an intentional outreach cadence.
The Five-Part Outreach Approach
Effective prospect outreach comes from a combination of tested cadence and templates coupled with careful personalization. Your jumping-off point is a carefully crafted email and call cadence to keep prospected engaged and moving through the sales funnel.
According to HubSpot, 75% of companies say “closing more deals” remains their top priority. That’s not surprising considering growth relies on an increase in sales over time. However, sales can be a tricky game. You need an air-tight business development strategy to stay in it.
According to a recent survey, sales as a service (SaaS) providers are growing fast (32% per year) and showing no signs of stopping. While that growth is encouraging, not all SaaS providers are created equal. Some providers merely want to turn a profit. Yet, others strive to serve their clients with lasting strategies, attacking development shortfalls. If you’re in the market for development solutions through SaaS, there are a few key qualities to look for in a provider.
An Infusionsoft Small Business Marketing Trends Report recently showed that 43% of businesses with in-house marketing say their efforts are ineffective. What’s holding them back from transforming their outreach efforts into sales? In many cases, it’s a lack of planning around the marketing and sales connection, especially for those leveraging an outsourced sales campaign. One tool can bring both together: marketing automation.
According to a survey conducted by sales strategist Marc Wayshak, 61% of salespeople say selling is more challenging now that it was five years ago. And with good reason – the sales game has rapidly evolved amid the tech revolution. Those who stood still during this swift growth find themselves in a sales slump, looking to inside sales service solutions to bail them out.
Cadence and content are vital elements for an effective sales campaign. These two elements are also challenging for many internal teams to perfect, which is why savvy managers turn to an outsourced sales campaign to help.
When we work with businesses to improve their sales campaign, it’s imperative to match content with our proven outreach cadence. The right content can move a prospect to the next stage in the sales journey and provide an anchor to sales team members as they make contact. Examples of matching content to the sales journey include: