All posts by NuGrowth

Work Smarter: 10 Territory Management Tips

By | Territory Management | No Comments

thumbnail_Work_Smarter_1555x655A high quality plan will:

  • Help your sales team have effective call lists
  • Increase KPI’s
  • Bring more purpose to outreach
  • Increase speed and progression through data

While it is easy to realize that you need a good territory management plan, it can be difficult to craft a plan that you are confident will achieve desired sales results. A great vacation itinerary is the same way. You do not want to waste your time or miss out on great opportunities.

NuGrowth’s latest infographic, Work Smarter: 10 Territory Management Tips for Increased Sales Productivity, is your guide to creating a plan that will achieve your sales goals. It draws on vast training and expertise to turn our insights about territory management into 10 clear helpful steps.

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4 reasons database health is more important than you think

Four Reasons Why Database Health is More Important than You Think

By | Content Marketing, CRM Management, Database Health, Digital Marketing, Email Marketing | No Comments

To correctly complete any job, you need the best resources from the start. In sales and marketing, one of those resources is your database. This hub of contacts is vital for lead prioritization, outbound calling, targeted marketing, reporting and analytics, and more.

In short, a “good” database is foundational for success. But “good” means more than just having a large list of names, addresses, and phone numbers. After all, a phone book has that, right?

So, what constitutes the definition of “good” as it relates to a database?

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Six Tips for More Effective Lead Management

By | Act-On, Content Marketing, CRM Management, Lead Generation, Lead Management, Lead Nurturing, Lead Scoring, Sales Tips | No Comments

In sales, a lead is defined as a “potential sales contact.” But what constitutes “potential?”

Depending who you talk to, “potential contact” can be anything from a purchased name in a database to someone who filled out a web form, replied to an email blast, or dropped their card in the fishbowl at a trade show.

Some of these options are clearly more qualified than others. Read More

Content Marketing: An “Investment” in the Future

By | Content Marketing, NuGrowth Community | No Comments

An interview with Monster’s Margaret Magnarelli

Margaret Magnarelli is the leading content strategist and editor at Monster and former executive editor at Money Magazine. She has spoken widely about her three pillars of content strategy: “How, Now, and Wow”—most recently at the Content Marketing World event in Cleveland. We had the opportunity to catch Margaret after the conference and talk more about her approach to prioritizing content and marketing activities at Monster. Read More

Creating Content that Clicks: Q&A with Andy Crestodina

By | Content Marketing, Digital Marketing | No Comments
Andy Crestodina is a content marketing speaker and the co-founder of Orbit Media, a web design company in Chicago. We were able to connect with Andy and probe further about his keynote presentation at Content Marketing World, “Content’s Fortune and Glory: How to Make Friends, Rank High and Get Famous Online.” Here’s what he has to say about content, collaboration and increased traffic: Read More