Successful marketers supplement their creativity with a few essential tools to produce masterful messages that really speak to their ideal prospect. One of these tools is the buyer persona, a semi-fictional representation of your ideal customer that is built using a combination of market research and domain knowledge. Armed with a strong buyer persona, you can present your company in a way that is immediately attractive to the buyer’s wants and needs—making each and every message in your campaign communication that much more effective.
Having a tool like this at your immediate disposal is so valuable that we decided to create an infographic that will show you exactly how to create yours!
This infographic shows how to create your buyer persona by looking at your ideal buyer’s:
• role
• responsibilities
• challenges
• habits
